Eterniti Motors - a new luxury car brand of Britain will be launched at the 2011 Frankfurt Motor Show.
Eterniti Motors is a company based in London and that their launch vehicle will be the Hemera SUV.
According to Autocar, the new luxury SUV crossover is based on the chassis of an existing model and will use elements from other cars. The car will be a rival to the Aston Martin Lagona and is expected to have a price tag of around £150,000.
[Via Autocar.co.uk]